New Product, Shoestring Budget, National Market, Fragmented Media (RECLAIMED)

[Member of the Old Forums]

Achieving as wide a distribution as possible in the trageted cities, coupled with attractive, hard hitting Point of Purchase material such as shelf talkers and shop window posters could be a very useful combination.



                                                                                                                                                                                                                           

[Member of the Old Forums]

Very illuminating topic. My two bits:



If, as stated earlier on by the topic starter, the product is targeted at the urban markets, creating a web site about the product, and also scheduling a bit of advertising on the major web mail sites would be very productive.


Urban audiences are bound to have very many computer literate people among them, and there will are bound to be hits on the product site if the banner constent is properly thought out and presented.


With a little bit of careful planning, online sales may also be possible.

[Member of the Old Forums]

Online advertising would deliver qualified, captive audiences, which would contribute greatly to a better ROI

[Member of the Old Forums]

So many useful and workable recommendations have come from members here, I do wish people would be taking advantage from them.

[Member of the Old Forums]

^


Some would be, for sure.

[Member of the Old Forums]

Been browsing around since I joined. This is one of the most fascinating topics here.

This topic had 56 posts and 113925 reads in the old Forums. This has so far been the most read topic at our Forums, and it certainly is a very educative one.
 
 
 


 

[Member of the Old Forums]

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Hey, matey, you have 3 posts, 125 Karma points, and are an Admin to boot . .. what's the secret?

[Member of the Old Forums]

^


Dear BlackSheep



He joined as an Administrator from the word go. He is a friend and has been a colleague of IdeaMines.



Forums' Global Moderators are given 50 karma points when they up staff duties and Administrators are given 125 karma points when they take up duties.



There is always a chance someone may come along and smite staff. This is a sort of insurance against that.



 

[Member of the Old Forums]

Launching a new product by a new enterprise is always a huge challenge. If launch budgets are not sufficient, it becomes even more challenging for the agency.

[Member of the Old Forums]

New product launches are also very exciting.

[Member of the Old Forums]

Almost all agencies are confronted with this conundrum at one time or another.  The core issue is that clients usually treat advertising as an expense, as a cost of sales. In principle advertising should be treated as a component of the cost of production, and factored in right at the outset when a new product is being contemplated.


The ideal situation is that the sitting agency (or an agency for that matter) should be associated with the new product development right from the concept stage.

[Member of the Old Forums]

^


Whenever the agency is associated with new product development ab initio, the chances of success improve substantially.

[Member of the Old Forums]

This is a challenge almost every ad agency has to face. Responses depend on the product profile, the consumers and the media mix available.  It is interesting that that so many contributors have come with with very practical suggestions. I have given the topic a thorough read. I must admit it has been educative for me.

[Member of the Old Forums]

^


Agreed. It is, indeed, a very instructive topic and does provide avenues of thoughts and possible practical strategies when confronted with such a situation.

[Member of the Old Forums]

New product launches always require a high order of marketing skills. Budget constraints make the launch all that more challenging. In the equation given, broadcast media would necessarily be the main communication vehicle.

[Member of the Old Forums]

What do you say mate? Isn't this topic more with it than many long-winded and boring texts about new product launches?

[Joyce Graziani - La Belle Dame sans Merci]

Greetings All:


We are attempting to reclaim  topics and posts that still remain in the earlier Forums, which will be deactivated when this exercise is complete.


This is a topic reclaimed from the old Forums.

Reclaimed Topics will appear on these IM Forums with the label (RECLAIMED) The reclaimed content in all   (RECLAIMED) topics will appear as quotes.
Earlier we had said that we will not be attempting to reclaim the topics in the Greetings Forum in the old Forums. Members have been asking to reclaim at least the current ones. We will our best to bring some of those here.

As conveyed by Ideamines earlier many topics have been lost outright. Obviously, there is no chance of reclaiming them.

We offer our sincere regrets for all inconvenience caused by this glitch at the old Forums.

Keep logging on, keep enriching these new Forums with your thoughts and expertise.

This topic had 56 posts and 113925 reads in the old Forums. This has so far been the most read topic at our Forums, and it certainly is a very educative one.

[IdeaMines]

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That is likely to be very tedious and time consuming. You all are doing a marvellous job out there. I feel you shouldn't be over-burdened.

[Hesky]

I am always fascinated by this topic.



The equation  is a testing one. Almost every decent agency (and many half-decent ones too) encounters it at one time or another.



To be honest, launching a new product with an in sufficient budget is like sending a batter in without a proper bat.

[Shehzadi]

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Exactly how much say do agencies have in fixing a budget for a campaign?