Author Topic: New Product, Shoestring Budget, National Market, Fragmented Media (RECLAIMED) (Read 173240 times)

Mascrenhas · « **Reply #120 on:** June 17, 2012, 09:31:33 PM »

Whenever I log on, there's some new suggestion here. I am surprised how people come up with all this stuff.

EyeDee · « **Reply #121 on:** June 17, 2012, 09:52:01 PM »

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Most of those here are professionals. They make their living by providing such solutions.

Grand Master · « **Reply #122 on:** June 17, 2012, 10:13:21 PM »

Quote from: Khusro-Pervez on June 17, 2012, 06:52:00 AM

Placing descriptive leaflets about the product in the waiting rooms of dosctors' clinic, beauty salons and dentists would also be an easy way to create targeted awareness.

Quote from: Bismi on June 17, 2012, 11:33:20 AM

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Such leaflets could also be placed in the specialized stores selling upscale brands of sanitary fittings.

These are quite practical suggestions. Leaflets aren't much of a hassle to produce and doctors' waiting rooms are places where people do have free time to browse things.

Mascrenhas · « **Reply #123 on:** June 17, 2012, 10:21:06 PM »

Quote from: EyeDee on June 17, 2012, 09:52:01 PM

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Most of those here are professionals. They make their living by providing such solutions.

I know this ma'am. What makes me wonder is that it ooks like as if everything comes so easy to them.

Lalji · « **Reply #124 on:** June 29, 2012, 03:51:53 AM »

How about CCTV in airport lounges and on Plains. Captive, qualified audiences.

Xaviera Fletcher · « **Reply #125 on:** July 02, 2012, 08:53:46 PM »

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This too is a very viable suggestion, in view of the equation.

I have read the entire topic. It made fascinating reading and added to what I know.

I don't know if movies etc are shown on long distance rail or bus travel in Pakistan. If they are, airing short message aired in these avenues could also be useful.

Wamiq · « **Reply #126 on:** July 03, 2012, 01:03:00 AM »

They show dirty programmes in buses going to Lahore, Rawalpindi and other cities from Faisalabad.

Erfaa · « **Reply #127 on:** July 03, 2012, 01:43:32 AM »

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What may be dirty for you may NOT be dirty for others.

Insiya · « **Reply #128 on:** July 06, 2012, 05:47:56 AM »

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Quote from: Wamiq on July 03, 2012, 01:03:00 AM

They show dirty programmes in buses going to Lahore, Rawalpindi and other cities from Faisalabad.

You should have described what you believe to be a dirty programme.

James Stevenson · « **Reply #129 on:** July 06, 2012, 05:52:31 AM »

Quote from: Xaviera Fletcher on July 02, 2012, 08:53:46 PM

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This too is a very viable suggestion, in view of the equation.

I have read the entire topic. It made fascinating reading and added to what I know.

I don't know if movies etc are shown on long distance rail or bus travel in Pakistan. If they are, airing short message aired in these avenues could also be useful.

Much would depend on the profile of the people traveling on such buses. If that profile matches the profile of the product consumer, then this is certainly a practical idea.

X factor · « **Reply #130 on:** July 06, 2012, 07:17:43 AM »

Would Sky-writing be possible?

Insiya · « **Reply #131 on:** July 06, 2012, 07:26:48 AM »

You mean writing with plane exhaust?

X factor · « **Reply #132 on:** July 06, 2012, 07:28:14 AM »

Yes. If such planes and pilots are available out there, this isn't very expensive and is a spectacular way of announcing things.

Insiya · « **Reply #133 on:** July 06, 2012, 07:29:32 AM »

I don't know if such planes and pilots are available in Pakistan.

X factor · « **Reply #134 on:** July 06, 2012, 07:30:59 AM »

If they are available, it can be a spectacular yet economical way of creating awareness. If such crew will have to flown in, it will not be feasible.

NickMan · « **Reply #135 on:** July 06, 2012, 09:28:32 PM »

I have heard that new product launches are big hassle.

rukhsana · « **Reply #136 on:** July 06, 2012, 09:38:26 PM »

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Not exactly a hassle. That said, it is always a huge trial of the skill, stamina, and resourcefulness of those in charge of the launch.

NickMan · « **Reply #137 on:** July 06, 2012, 09:42:32 PM »

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Yupp. They say the success rate of new products is very low?

rukhsana · « **Reply #138 on:** July 06, 2012, 09:44:29 PM »

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Yes. I suggest you read this topic right from the beginning. It contains a wealth of information about new product launches, especially when advertising budgets are limited.

Batla · « **Reply #139 on:** July 07, 2012, 02:11:41 AM »

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Its a pity there's no convenient way to download this topic.