IMCWF MUSEUMS OF ADVERTISING > PRINT ADVERTISING MUSEUM
Another Classic Ad from the Golden Age of Print Advertising (RECLAIMED)
Member of the Old Forums:
--- Quote from: Hidden Persuader on July 24, 2011, 09:31:29 PM ---
Hello everyone:
http://commissionedwriting.com/Forums/index.php?topic=1442.40
The warm response to a classic Erwin Wasey advert that I had posted sometime back inspires me to post one of the finest ads written for a car, the Jordan Playboy.
This advertisement appeared in two versions. I am posting both. The Advertisement may not be easy to read, so I am also reproducing the Text of the longer version hereunder.
Full text of the longer version, minus the Headline and Signature.
--- Quote ---Somewhere west of Laramie there’s a broncho-busting, steer-roping girl who knows what I’m talking about.
She can tell what a sassy pony, that’s a cross between greased lightning and the place where it hits, can do with eleven hundred pounds of steel and action when he’s going high, wide and handsome.
The truth is--the Playboy was built for her.
Built for the lass whose face is brown with the sun when the day is done of revel and romp and race.
She loves the cross of the wild and the tame.
There’s a savor of links about that car--of laughter and lilt and light--a hint of old loves--and saddle and quirt. It’s a brawny thing--yet a graceful thing for the sweep o’ the Avenue.
Step into the Playboy when the hour grows dull with things gone dead and stale.
Then start for the land of real living with the spirit of the lass who rides, lean and rangy, into the red horizon of a Wyoming twilight.
--- End quote ---
I hope this submission will also prove useful to the Members here and spark a rich discussion.
EDIT: Corrected image alignment.
--- End quote ---
This topic was started by Hidden Persuader on July 25, 2011, 07:31:29 PM
Member of the Old Forums:
--- Quote from: Shamsher Singh on July 25, 2011, 12:10:15 AM ---
Thank you Hidden Persuader for posting this scintillating gem. It is one of the most valuable examples of the height craft can achieve. It is also one of the finest specimens of the golden age of print advertising.
Thanks again.
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Member of the Old Forums:
--- Quote from: Bee in your Bonnet on July 25, 2011, 01:59:32 AM ---
Truly a classic. Wonder why such skill is so rare these days.
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Member of the Old Forums:
--- Quote from: Livingdon P on July 25, 2011, 02:14:10 AM ---
Great ad
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Member of the Old Forums:
--- Quote from: Jacques on July 25, 2011, 02:18:16 AM ---
To truly understand the brilliance of such work, one needs to be an old hand at advertising.
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