Something Ad Agencies should note very carefully:
Before and After...
Perhaps the most curious mutation of the corset advertisement is the transformation, or clinical type, consisting of two photographs. The first shows a rather bedraggled young matron in a gaping, misshapen girdle at least half a dozen sizes too large for her, cringing under the cool inspection of a trained nurse and several friends. Judging from the flowers and the tea service, the hostess has invited her neighbors in to deride her physique, for they are exclaiming in unison, “Ugh, my dear – you’ve got lordosis [unlovely bulge and sagging backline!]” The second photograph, naturally, depicts the miracles wrought by the proper girdle, which, in addition to the benefits promised in the test, seems to have removed the crow’s feet from under the subject’s eyes, marcelled her hair, reupholstered the divan, and papered the walls.
S. J. Perelman