Author Topic: Celebrity Endorsements: Are They the Way to Go? (RECLAIMED) (Read 20884 times)

Mason McGill · « **Reply #80 on:** May 04, 2012, 08:14:48 AM »

Cosmetics, personal grooming products etc usually feature celebrities

Zarr Ghoona · « **Reply #81 on:** May 05, 2012, 09:17:20 PM »

This endorsement business depends on a number of factors. Chief among them are the positioning of the product of the product, the way the competition is advertising is brand, the tastes and preferences of the advertising managers at the client's end, how the creative team at the agency sees things at the given point in tine, etc

Virendra Saxena · « **Reply #82 on:** May 09, 2012, 05:38:55 AM »

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Celebrity endorsements are also seen as the easy way out in advertising products seen by the agency as "Me-Too". Experience, however, tells us that there are no "Me-Too" products, only incompetent marketers and advertising agencies.

Cassim Jetpurwala · « **Reply #83 on:** May 11, 2012, 03:27:51 PM »

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What is the definition of "Me-too" products or how agencies define them???

Nitin Choudry · « **Reply #84 on:** May 18, 2012, 03:04:24 AM »

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Basically, it is the qualities, promises or attributes of a product that define it as "Me-too", not ad agencies.

Briefly, a "Me-too" product is one which has the same utility and claims the same benefits as the leading brand in the category. For example, take two ball pens, both of which claim good flow, and quantity of ink that lasts and lasts. Now imagine one of those pens having been in the market for 20 years and the other one a very recent introduction.

The second one. which is a recent introduction and claims the same promises as the one that has been around many years is a "Me-too" product. In other words, it is saying "I am as good as the other one."

"Me-too" products are never as successful as the originals, and usually illustrate the ineptness of the marketers handling those products.

Isiah Humphries · « **Reply #85 on:** May 18, 2012, 07:07:09 PM »

With a class concept going for you, nobody needs celebrities to root for their brand.

Cassim Jetpurwala · « **Reply #86 on:** May 19, 2012, 01:06:47 AM »

Quote from: Nitin Choudry on May 18, 2012, 03:04:24 AM

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Basically, it is the qualities, promises or attributes of a product that define it as "Me-too", not ad agencies.

Briefly, a "Me-too" product is one which has the same utility and claims the same benefits as the leading brand in the category. For example, take two ball pens, both of which claim good flow, and quantity of ink that lasts and lasts. Now imagine one of those pens having been in the market for 20 years and the other one a very recent introduction.

The second one. which is a recent introduction and claims the same promises as the one that has been around many years is a "Me-too" product. In other words, it is saying "I am as good as the other one."

"Me-too" products are never as successful as the originals, and usually illustrate the ineptness of the marketers handling those products.

Thank you for the explanation.

Mueenah Sayyedah · « **Reply #87 on:** June 02, 2012, 08:35:36 PM »

Quote from: Isiah Humphries on May 18, 2012, 07:07:09 PM

With a class concept going for you, nobody needs celebrities to root for their brand.

I feel we should be drawing a distinction between a celebrity endorsing a brand, and an advertiser using a celebrity simply as a presenter.

Daqeeq · « **Reply #88 on:** June 05, 2012, 03:35:19 AM »

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That is a very fine line, but it does have its impact, and as such, it should always be kept in mind.

Ronald Gill · « **Reply #89 on:** July 29, 2012, 12:30:37 AM »

I think, Celebrity Endorsement works for a short time period.

Aftab · « **Reply #90 on:** August 08, 2012, 04:05:33 AM »

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Depends entirely on who the celebrity is. A good example of a celebrity that will work for long is here.

Nasreen · « **Reply #91 on:** August 08, 2012, 04:30:58 AM »

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Quite true. If the celebrity has stature, the commercial will always work.

Ummara Zahid · « **Reply #92 on:** August 08, 2012, 06:08:50 AM »

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Its a pity Pakistan has not produced anyone of such stature in the performing arts.

Raj Kumar · « **Reply #93 on:** August 10, 2012, 04:29:59 AM »

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Quote from: Aftab on August 08, 2012, 04:05:33 AM

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Depends entirely on who the celebrity is. A good example of a celebrity that will work for long is here.

Thank God India is lucky in this way.

Ahmad Naseem · « **Reply #94 on:** September 13, 2012, 04:53:47 AM »

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More than luck, it is training and professionalism. He is a product of the Film Institute.

Shobha Tripathi · « **Reply #95 on:** September 13, 2012, 10:57:55 PM »

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True.

Qaysara · « **Reply #96 on:** September 15, 2012, 11:03:07 PM »

I just cannot put with Pakistan's TV anchors and actors touting various products and services. They all sound so phony.

Umar Jamshed · « **Reply #97 on:** September 16, 2012, 04:43:25 AM »

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Yes. It is hard to digest Pakistani TVCs.

Nakhat · « **Reply #98 on:** September 16, 2012, 07:00:40 AM »

Quote from: Qaysara on September 15, 2012, 11:03:07 PM

I just cannot put with Pakistan's TV anchors and actors touting various products and services. They all sound so phony.

Some TVCs featuring some grade C Pakistani media personalities make me want to throw up.

Sami Umarkhani · « **Reply #99 on:** September 19, 2012, 01:52:04 PM »

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Most of them have lousy voices and no training in either acting or dialogue delivery.