BRAND SCIENCE > Advertising: Sharp Focus

Should an Ad Agency refuse to take on an account if the product is dubious?

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A Housewife:





Some TV channels in Pakistan are airing commercials and sponsored programmes about  some products which are claimed to have miraculous properties.




Some of the claims are so extravagant that one rejects them out of hand.




Such products are priced quite high, and the public is constantly bombarded with their supposed benefits.




Do advertising agencies engage in some background research to ascertain if the claims about such products are true?




Do they refuse accounts if they are not comfortable with products?




Should advertising agencies refuse business if the product or client seems dubious?




Please vote in the poll and give detailed replies.   Thanks.

A Housewife:



I voted, "Yes, they should".

Zunayra:



Advertising Agencies, exactly like other businesses, are there to make a profit. Many, with high ethical standards would refuse to work for a product they are not comfortable about. In such a situation all should.


But evaluating the veracity of claims clients makes about  their products is neither an agency's job, nor do many find it their cup of tea.

I did not vote because I feel the question needs more elaboration. Being "comfortable" or "uncomfortable" about a product can be a subjective issues. I am witness to instances where within an Agency some felt the agency refuse taking on an account while others felt they shouldn't.
 
 
I do understand the reasons why you have created this topic. I feel the best solution tothis problem is outside regulation. Fo example, in the USA products claiming concrete health benefits require approval by the Food and Drug Administration.
 
 

 

Hesky:
^


Yes, it can often be a dicey situation. There are times when someone latches on to something really exceptional and wants to markets it,  It is better practice for agencies to request some sort of verification for the benefits that a client attributes to the product. Most countries have some regulatory mechanisms to deal with such situations.


I voted, "They should."

Qudsia:


Technically speaking, judging a client's product or service is not an agency's business.


I have, however voted "Maybe they should".

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