Twitter Facebook MySpace Technorati Reddit LinkEdin Delicious Digg Stumbleupon NewsVine
« previous next »
Pages: 1 2 [3]   Go Down

Author Topic: Creating Effective Advertising  (Read 78999 times)

0 Members and 4 Guests are viewing this topic.

Oswal

  • Guest
Re: Creating Effective Advertising
« Reply #40 on: September 03, 2012, 05:19:18 PM »
^


And attitude depends upon ones bringing up.


Logged

Offline Sohaila Qazi

  • Freshman
  • *
  • Join Date: Apr 2012
  • Posts: 12
  • Age: 40
  • Location: Pakistan
  • Karma: +11/-0
  • Gender: Female
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #41 on: September 03, 2012, 08:50:36 PM »
^


I wonder if its bringing up or up-bringing . . .

Logged

Offline Purple Heart

  • Freshman
  • *
  • Join Date: Jul 2012
  • Posts: 12
  • Age: 31
  • Location: USA
  • Karma: +10/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #42 on: September 03, 2012, 08:53:20 PM »
^


These little buggers, the printer's devil;s, they creep in everywhere.  I've seens printed ads with such errors.


Logged

Offline Cowrie

  • Sophomore
  • **
  • Join Date: Dec 2011
  • Posts: 25
  • Age: 36
  • Location: USA
  • Karma: +26/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #43 on: October 02, 2012, 10:51:42 PM »



Writing an ad, and writing an ad that is really effective are two vastly different things.




Logged

Offline Frugal

  • Administrator
  • ********
  • Join Date: Nov 2011
  • Posts: 80
  • Age: 22
  • Location: Pakistan
  • Karma: +55/-2
  • Gender: Female
  • Here I am ...
    • View Profile
    • IMForums
Re: Creating Effective Advertising
« Reply #44 on: October 13, 2012, 02:30:13 AM »



Simply stated, it takes a lot of sweat and toil.


At least that is what I have learned about it.



Logged

Offline Helmut Schwarz

  • Sophomore
  • **
  • Join Date: Nov 2011
  • Posts: 27
  • Age: 42
  • Location: Germany
  • Karma: +18/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #45 on: October 25, 2012, 12:25:33 AM »
^


Plus knowledgeability about the product, the market and the consumer


Logged

Offline Chris Roberts

  • Freshman
  • *
  • Join Date: Nov 2011
  • Posts: 15
  • Age: 37
  • Location: Australia
  • Karma: +11/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #46 on: October 25, 2012, 09:55:56 PM »
^


Among the hundreds of thousands of advertisements created every day, only a small percentage achieve any measure of effectiveness. , if we qualify effectiveness as a positive change in perception.



Logged

Offline Clevedon

  • Sophomore
  • **
  • Join Date: Nov 2011
  • Posts: 46
  • Age: 44
  • Location: UK
  • Karma: +27/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #47 on: October 25, 2012, 10:10:15 PM »
^


That is the most reliable and scientific measures of effectiveness of an ad.



Logged

Offline Yamuna

  • Sophomore
  • **
  • Join Date: Dec 2011
  • Posts: 43
  • Age: 29
  • Location: India
  • Karma: +21/-0
  • Gender: Female
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #48 on: October 25, 2012, 10:16:10 PM »
^


Isn't generating sales and revenue a better measure?



Logged
mera bharat mahan!

Offline Cynthia DeMello

  • Sophomore
  • **
  • Join Date: Nov 2011
  • Posts: 24
  • Age: 41
  • Location: Pakistan
  • Karma: +16/-0
  • Gender: Female
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #49 on: October 28, 2012, 04:22:43 PM »
^


All advertisement are not created to enhance immediate sales.
Logged

Offline Tom Flaherty

  • Freshman
  • *
  • Join Date: Jun 2012
  • Posts: 14
  • Age: 34
  • Location: UK
  • Karma: +0/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #50 on: November 04, 2012, 03:14:28 AM »
^


That is very true. In my opinion the effectiveness of an advertisement or campaign should be measured against the objectives set when it was being prepared.




Logged

Osman

  • Guest
Re: Creating Effective Advertising
« Reply #51 on: November 17, 2012, 11:16:34 PM »
^


This is the correct approach.Much advertising is done simply to maintain a presence in the consumer mind.


Logged

Offline Lefebvre

  • Freshman
  • *
  • Join Date: Jul 2012
  • Posts: 15
  • Age: 43
  • Location: Canada
  • Karma: +22/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #52 on: December 02, 2012, 04:49:02 AM »



Whether maintenance, new product launch, or rebrand, it is usually the quality of the client's brief that determines what sort of advertising the agency will come up with.


Slipshod, casually prepared briefs are most often responsible for sloppy advertising.


Logged

Offline rukhsana

  • Administrator
  • ********
  • Join Date: Nov 2011
  • Posts: 115
  • Age: 37
  • Location: Pakistan - Islamabad
  • Karma: +128/-1
  • Gender: Female
    • View Profile
Re: Creating Effective Advertising
« Reply #53 on: December 02, 2012, 04:54:09 AM »
^



Clients who are aware of the key importance of precise communication always come up with a very cogent briefs.




EDIT: Corrected a typo.
« Last Edit: December 08, 2012, 04:26:54 AM by rukhsana »
Logged

Offline Greame McLaughlin

  • Freshman
  • *
  • Join Date: Oct 2012
  • Posts: 13
  • Age: 37
  • Location: UK
  • Karma: +10/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #54 on: December 08, 2012, 03:55:24 AM »



By rights, the brief is the foundation of the campaign. The more precise it is, the better the agancy will understand the client's need and provide the most appropriate communication solutions.


Logged

Offline Thomassen_Jack

  • Sophomore
  • **
  • Join Date: Nov 2011
  • Posts: 25
  • Age: 44
  • Location: Australia
  • Karma: +12/-0
  • Gender: Male
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #55 on: January 04, 2013, 01:51:33 AM »
^


And well thought out briefs always set out the objectives very clearly.


Logged

Offline Neeli Chirrya

  • Sophomore
  • **
  • Join Date: Mar 2012
  • Posts: 28
  • Age: 35
  • Location: Pakistan
  • Karma: +10/-0
  • Gender: Female
  • Here I am ...
    • View Profile
Re: Creating Effective Advertising
« Reply #56 on: January 31, 2013, 06:04:08 AM »



The OP is pretty much a "how to" road map.



Logged
Pages: 1 2 [3]   Go Up
« previous next »
Tags: